Author
Matthew John
Co-founder & CEO, Typito AI
Co-founder and CEO at Typito AI. I've been dabbling with video storytelling for 15 years and every day on the journey has been exciting. At Typito we're building Dunphy — the AI video agent for real estate — alongside the broader Typito video stack. Writing here about real-estate marketing, video, and integrity in AI-generated content.
Real Estate Video Creation
Real estate video ideas: 8 formats that map to real listing moments
Not another "20 ideas" list, 8 listing-lifecycle video formats organized by buyer moment, each with what it does and how to make it.
Real Estate Video Creation
How long should a real estate video be? By surface and by moment
Not one answer. The right length depends on the surface (MLS, social, listing page, email) and the moment (new listing, open house, follow-up).
Templates & Marketing Resources
Tools for real estate marketing: the working stack in 2026
A category-by-category guide to the software agents actually use. From listing distribution to video to CRM to social. What to pick, what to skip, and how they fit together.
Real Estate Video Creation
Real estate video script: a four-beat template you can actually shoot
A copy-and-shoot script template built around the four beats every listing video needs. With variations for social, MLS, and the listing page.
Real Estate Video Creation
How to create real estate videos: a workflow for busy agents
You have listing photos and 20 minutes. Here's the video workflow that fits three surfaces buyers actually use.
Real Estate Video Creation
How to make a real estate video with your iPhone
A shot-by-shot guide for agents who already shoot on their phone but want a system — settings, room sequence, and the filming habits that separate clean listing video from a shaky walkthrough.
Real Estate Video Creation
Alternatives to hiring a videographer for real estate (an honest comparison)
When to hire a videographer, when to DIY, when to use an AI video agent built for real estate — a working agent's frame for the trade-offs that actually matter on a per-listing basis.
Real Estate Video Creation
How to make a real estate video using photos
You have 12 listing photos and an open house on Saturday. Here's how to turn those photos into the three videos that actually convert — without filming, editing, or hiring a videographer.
Real Estate Social Content
5 real estate Reels ideas that map to where your buyers actually are
Forget generic "Reels ideas" listicles. Here are 5 Reels that match 5 distinct buyer moments — and how to ship each one from the photos you already have.
Property Listing Promotion
How to market a property listing — the full playbook
A channel-by-channel playbook for marketing a property listing in 2026 — what to post where, in what order, and which kind of video each surface actually wants.